Midea LED advertising stage truck for campaign
The township market has become the focus of the large enterprises in China. In order to seep into the town market and develop a new customer group, Midea air conditioning launched "quality to the town, beauty of China" road show caravan on May, 2018.
Siwun produced the customized roadshow caravan for Midea. The roadshow caravan is a brand new marketing tool with brand promotion, interactive experience and sales consultation. It covers a variety of functions including outdoor advertising, multimedia advertising, promotion material storing, personnel distribution, entertainment performance and product display on a truck. Compared with the traditional fixed-point promotion model, Midea roadshow caravan can move through the cities and towns, and can reach the target audience with the maximum range and precision. Midea adopted this way of promotion to bring high quality products and new models to villages and towns.