LED Advertising Truck Business Plan

Business plan of LED advertising truck
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    Many clients want to buy a mobile LED advertising truck to start a new business. However, most of them cannot find a detailed business plan for application or preparation. 

    As the leading LED advertising truck manufacturer, we have prepared a unique LED advertising truck business plan based on our experience and marketing knowledge. We wish it helpful and you may love it.

    I.Executive Summary

    XXX is a mobile LED billboard truck advertising agency which will also offer advertisement on led screen of truck to the people of Botswana. The main reason of advertising is to spread the country about a product or service to a specific audience, and we at XXX believe we have what it takes to offer these services to our clients.

    Our plan at XXX is to target both corporate organizations and individuals. Our aim at XXX is become a major and earliest movable outdoor LED screen advertising media in the advertisement industry in Botswana and provide our clients with quality services. This goal we believe is very achievable with the way we plan to do things.

    We plan to make sure our staff go through standard training which will make them ready to deal with any challenges they encounter. XXX will be offering its clients the best possible approach in planning and implementing a successful outdoor digital advertisement and show their advertisement to wherever they want.

    We believe that our services will create a new outdoor marketing channel compared with traditional billboards and banners, transit advertising, street furniture, POS displays. Mobile LED screen truck will increase our sales, and enhance customer satisfaction. We plan to first and foremost understand the needs of each client and strive to get the right message across to the right people with our mobile LED screen trucks. We hope to exceed our customers’ expectations in the outdoor advertisement industry.

    XXX owners has over XXX years’ experience in the advertising and marketing industry. XXX was the Chief Marketing manager of XXX and was crucial in the innovative advantage they had over their competitors.

    II.General Company Description

    The mobile LED billboard truck advertising industry is a part of the general outdoor advertising industry. Businesses in this industry use a LED screen installed on truck to display advertisement in different places of cities.
    According to statistics, total global revenue from outdoor advertising is about $50 billion. Strong growth is expected to come from markets where investment in infrastructure is rising, such as US, South Africa, Turkey, China, and Brazil.

    Fortunately for the industry, solid growth in Botswana advertising expenditure has enabled strong overall revenue growth. This industry has maintained strong appeal over the past five years even with an increasingly fragmented media landscape.

    Have it in mind that demand for outdoor advertising is driven by spending on transit infrastructure, as well as business in sectors such as retail, media, health care, banking and financial services. A report has it that the profitability of individual companies in the industry rest on the ability to attract and retain creative employees and establish and maintain successful relationships with clients.

    We believe that big companies in the industry have advantages in providing outdoor advertising in multiple geographic markets. While smaller companies like us can compete effectively by specializing in this markets by offering creative outdoor advertising channels and forms. Our product, mobile LED screen truck, is the totally new creative outdoor advertising and promoting media for those advertisers.

    Our Vision Statement

    Our company’s vision is to establish a new outdoor advertising business that will dominate the advertising market by increasing the efficiency of advertisement and attending to the needs of our clients and achieving successful landmarks.

    Our Mission Statement

    Our mission at XXX is to offer our customers the best methods and tools in planning and implementing a successful mobile billboard truck advertisement. We will offer professional and highly creative advertising services and other related advisory and consulting services. This we believe will aid businesses, individuals and non-profit organizations in establishing their brands and reaching out to a large range of potential customers.

    III. Products and Services

    Our Product & Service

    ◆ Our digital mobile LED billboard trucks are designed with unique features that allow us to deliver highly impactful ads while driving in traffic, on highways, side roads and virtually any public street.

    ◆ Our routes are mapped using the latest GPS technologies and traffic data to get maximum visibility. Once parked the  high-resolution LED screens can be raised more that 20ft in the air.

    ◆ So, we can drive a perimeter route around a sporting event moving with the flow of traffic then get inside to a tailgate section, raise both sides in under 5 minutes to get visibility from thousands of people in both directions to double your exposure. 

    ◆ Whether we’re moving with traffic or or parked at an event our Digital Mobile LED Billboards and Screens get massive amount of impressions for your vivid videos and crystal clear ads. Our vehicles are built to adapt quickly, go above and beyond and deliver maximum reach to your customers.

    ◆ Our dynamic LED digital mobile billboards convert to double sided LED Screens. Our truck systems are specially designed to get to crowds of all sizes. All of our systems are built with hydraulic-lifting capabilities that allow our screens to quickly be raised to extend the visibility of videos, ads and live-feeds. From small groups to large crowds we’re sure to get you the visibility you need.

    ◆ Rain or Shine, all of our systems weather-proof, so don’t let rain put a damper on your event! They’re fantastic for indoor and outdoor events, day or night, and come with self-contained power and built-in audio. Our professional LED technicians can get your screen up and running in just a few minutes.

    ◆ Our Live-Feeds and Text-To-Screen promotions are a fun way to engage members of your community. We provide a moderator, and we’ll also develop a list of interactive questions/voting contests and games that keep crowds tuned-in and engaged.

    ◆ Want brand new sponsorship activations to offer to existing and new sponsors? We will provide new sponsorship activation ideas and opportunities customized for your event and for sponsors brands. We’re ideally configured for concerts, sporting events, fairs, festivals and any community event that wants to add more value for sponsors.

    ◆ Digital Mobile Billboards and LED Screens are visible in direct sunlight day or night, rain or shine. That means your promotional opportunities don’t have a time limit! Also our high-resolution screens can feature movies, games and vivid sponsor content for the crowds entertainment.

    ◆ Festivals are a great way for promoters to activate the community, create a buzz and raise money. No other company in the Botswana has the dynamic offering and hybrid digital mobile billboards /LED screens like we do. These are the money-makers for your event and we know how to maximize your efforts and mobilize brands. We can take your festival to the next level with our mobile digital billboards.

    ◆ Social Media Walls are an effective way to interact with customers and attendees with your specific brand through posts that appear on your event within just a few seconds! Consider a social media wall as another, very powerful marketing tool that enhances your overall event -whether you’re hosting a block party, a running race, a trade show, a festival or corporate event. It’s only natural that attendees enjoy seeing themselves, their friends and their coworkers on the LED screen – a Social Media Wall encourages them to post in real time – and the more people at your event who are posting customized hashtags and logos means a better chance at trending and getting more exposure.

    ◆ When you’re in business, getting Traffic to your business is a major concern. Whether you need more customers in your store, generating more phone calls or more visitors to your website your business is highly dependent on keeping a steady flow of quality traffic to your business. 

    Getting high quality traffic is not so simple for most businesses and brands. It takes a great deal of effort, planning, marketing resources and money to get in front of new customers on a regular basis. We specializes in helping businesses of all sizes connect with more customers. We use our innovative fleet of digital mobile led billboard trucks to increase engagements with customers that turn into more traffic, calls, more leads, more sales and more exposure for your business.

    Our Product & Service

    One of our objectives is to become a key figure in the outdoor advertising market. We have put plans in place to achieve this within 3-5 years. We plan to generate income by offering the following outdoor digital advertising marketing services;

    ▲ Campaign Designing

    ▲ Industry research and market targeting

    ▲ Building campaign system

    ▲ Plan testing

    ▲ Campaign implementation

    ▲ Tracking the campaign’s progress in real-time

    ▲ Instant measurability for ROI analysis

    ▲ Post-campaign analysis

    Sales Forecast

    We have chosen a suitable niche market business we believe is good and lucrative for our business. Detailed plans have been laid down for the actualization of our goals, which is why we have also gone through extensive means to produce a sales forecast.

    We  know that we are well positioned to take on the available market in outdoor advertising agencies industry and we are quite optimistic that we will meet our set target of generating enough profits from our first one year of operation. Our sales forecast was done after extensive research, discussion, and analysis of what is obtainable in the industry. Outlined below is the sales projection.

    First Fiscal Year: $80,000

    Second Fiscal Year: $100,000

    Third Fiscal Year: $150,000

    Note: This sales forecast for Fast Track was actualized based on what is obtainable in the Advertising industry and with the belief that we will be using any threat or weakness as a stepping stone. This projection can go higher or lower with time.

    Our Pricing Strategy

    From our detailed research and analysis, we understand the various challenges we will be facing as new entrants in the outdoor advertising industry. We plan to keep the prices of our services at the average market rate by keeping our overhead low and by collecting payment upfront from organizations that would hire our services.

    We will also offer special discounted rates to all our customers at regular intervals. We believe that our initial pricing will attract customers and clients to us, and we hope to use that in boosting our brand awareness.

    IV. Marketing Plan

    Market Trend

    Outdoor digital LED billboard is getting more and more popular. Take South Africa for example, around seven years ago, there were only two or three media owners in South Africa that had constructed digital billboards, and as a result they could largely dictate pricing. At the time, the billboard industry in South Africa was in the early stages of transformation following the rapid uptake and expansion of digital out of home (DOOH) globally.

    Increasing numbers of OOH media owners entered the category, resulting over time in an explosion of digital billboards being erected across a number of major South African cities. This is not a surprise and mirrors similar trends that we see globally with digital billboards growing at 11.1% in 2019 (* Source PQ Media), nearly triple the growth rate of static or traditional OOH media.

    According to Outdoor Auditors, there are currently over 200 OOH media owners in South Africa operating approximately 13 500 billboards. Of these 282 are digital, accounting for just over 2% of the site universe (Source Outdoor Auditors Feb 2020 Report). While representing a very small proportion of total sites, digital billboards are attracting significant revenues and have now replaced approximately 1 600 static panels, according to the latest February report from Outdoor Auditors.

    Digital Roadside Billboards have increased from 174 sites in February 2018 to 282 in February 2020, reflecting growth of 62% over the two-year period.

    According to the study, people who take notice of billboards make shopping decisions while in the car.

    72% of billboard viewers frequently or sometimes shop on their way home from work

    68% frequently or sometimes make their shopping decisions while in the car

    38% decide to stop at the store while on their way home

    24% say they were motivated to visit a particular store that day because of an outdoor ad message

    32% visited the retailer they saw on a billboard later that week

    50% reported receiving directional information from a billboard

    24% said they have immediately visited a business because of an outdoor ad message

    These findings indicate that digital outdoor LED billboard advertising does work. It will go much better if the led billboard is movable at outside. People notice the ads and are influenced by them too.

    Our Target Market

    We believe that there are many businesses in Botswana who can’t  function without the aid of a mobile outdoor advertising firm. Mobile LED screen truck advertising is a major part of every business; you need to make people or your targeted audience know what you offer and where you offer them.

    With our extensive research we have been able to state who our prospective clients will be and the best way to reach them. We have put everything into consideration and made strategies to get to them easily. Outlined below is a list of the people and organizations that we hope to help promote their business;

    ◆ Banks, Insurance Companies and other related Financial Institutions

    ◆ Corporate Organizations and technology companies

    ◆ Manufacturers and Distributors of foods and drinks

    ◆ Real Estate Owners, Developers, and Contractors

    ◆ Educational institutions (High Schools, Colleges and Universities)

    ◆ Governments and hotels

    ◆ Celebrities, Politicians, Public Figures and Public Speakers

    ◆ Sport Organizations and social clubs

    ◆ Media Stations and Religious Organizations

    ◆ Event planners and other businesses

    Market Plan

    As an outdoor advertising agency, we understand how important our sales and marketing strategies would be to the success of our business. That is why we trained all our employees to serve as both sales and marketing officials to our clients and also to our business.

    We understand the needs of the industry and we have devised means to fill them. We will be spending hugely in our advertising strategies and team. We plan to use the following strategies to reach our targeted audience;

    ◆ We will introduce our advertising agency by sending introductory letters alongside our brochure to individuals, corporate organizations, government agencies, non – profits, religious organizations.

    ◆ We also plan to create different packages for different category of clients in order to work with their budgets and still deliver excellent services

    ◆ We will make use of the internet to promote our business

    ◆ Engage direct marketing approach

    ◆ We will make use of referrals

    ◆ Promptness in bidding for advertising and digital marketing contracts from the government and other cooperate organizations

    ◆ We will also advertise our business in relevant business magazines, newspapers, and radio stations

    ◆ We plan to list our business on yellow pages ads (local directories)

    ◆ Ensure that all our staff members wear our branded shirts and all our digital LED billboard vehicles are well branded with our company logo

    V. Operational Plan

    Business Structure

    Our mobile LED billboard truck company will be built on trust and long lasting friendship. We have left no stone unturned in establishing a business that will provide excellent outdoor advertising services. We are committed to only hiring the best hands within our area of operation. We plan to hire individuals who are very focused and zealous, and we plan to start with the following business structure;

    → Chief Executive Officer

    → Creative Director

    → Advertisement manager

    → Accountant

     → Truck driver

    • Chief Executive Officer

    ◆Tasked with building the company’s effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results and developing incentives

    ◆ Provides direction for the business

    ◆ Will also be tasked with creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.

    ◆ Tasked with signing checks and documents on behalf of the company

    ◆ Evaluates the success of the organization

    • Creative Director

    ◆ Works as the project manager of the organization; works directly with employees

    ◆ Tasked with designing advertising concepts and winning business proposals for the organization

    ◆ Tasked with copy writing and laying out chronological advertisement plans

    ◆ Tasked with accomplishing subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.

    ◆ Maintains quality service by establishing and enforcing organizational standards.

    ◆ Tasked with making sure that the organization work in line with best practices.

    • Advertisement manager

    ◆ Tasked with handling media planning  & representation

    ◆ Tasked with disseminating advertising campaigns through available integrated mediums, such as TV, Radio and periodicals et al

    ◆ Tasked with handling core digital billboard truck services include  banner advertising, video advertising, digital display advertising, video creating etc.

    ◆ Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy

    ◆ Tasked with handling business research, market surveys and feasibility studies for clients

    ◆ Tasked with supervising implementation, advocate for customer’s needs, and communicate with clients

    ◆ Develop, execute and evaluate new plans for increasing sales

    ◆ Create new markets cum businesses for the organization

    • Accountant

    ◆ Tasked with preparing financial reports, budgets, and financial statements for the organization

    ◆ Tasked with providing the Companies management with financial analysis, development budgets, and accounting reports

    ◆ Tasked with financial forecasting and risks analysis.

    ◆ Should be able to perform cash management, general ledger accounting, and financial reporting for one or more properties.

    ◆ Tasked with developing and managing financial systems and policies

    ◆ Tasked with administering payrolls

    ◆ Ensuring compliance with taxation legislation

    ◆ Handles all financial transactions

    ◆ Serves as internal auditor

    • Truck driver

    ◆ Drive mobile LED billboard truck with pointed route

    ◆ Regularly maintain the LED billboard truck

    ◆ Play advertisement videos while driving

    ◆ Report the truck condition and real time event campaign condition

    SWOT Analysis

    ▲ Strength

    Our major strength is our creative mobile digital LED billboard truck. There is very few  outdoor adverting companies  which have stepped into this business.  It is more cost effective for clients to rent our truck and improve their campaign effect. The operate cost is also small for us and we can easily work with many brands (big and small). This will also ensure business benefit  and grow the trust our customers have for us.


    ▲ Weakness

    Our main weakness will be the quantity of our mobile LED billboard trucks. And the problems we will be facing as a new entrant in the industry. We have taken these weaknesses into consideration and have put plans in place to perform above them.


    ▲ Opportunities

    Statistics has shown that the demand for mobile LED billboard advertising is growing and has no plans of going down. The competition in the traditional outdoor business community is growing every day. Businesses and individuals are striving to let their target audience know where they are and what new things they offer. This is what we plan to help them achieve.


    ▲ Threat

    According to our SWOT analysis, the competition with traditional outdoor media we will be facing will be fierce. The funds we need to build our business will another threat that will limit our success.

    We have left no stone unturned in establishing a business that will provide excellent creative advertising services.

    VI. Financial Plan

    Financial plan shall be written by yourself according to local markets and your own investment. We have listed a youtube video to guide you how to finish a financial plan.

    Guidance to write a financial plan

    VII. Appendices

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    Write at the end

    An LED advertising truck business plan is an important document which shows your plans to operate this creative outdoor advertising business. We hope you can plan it well before you buy it or explain this project well to your partners.

    If you have any questions about this business plan, please contact with us or write your comments at the section bellow.


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